WPP Shopper Marketing Agencies
Rockfish
Sam's Club Holistic Digital
Rockfish engaged each of the Sam's Club digital destinations while continuing to interact with and service Members, producing a robust digital experience.
Read case studyShopper marketing has never been more complex. Factoring for both bricks and clicks in an era where consumers are in control leave marketers with more questions than answers. At Rockfish we marry digital diagnostic tools with traditional shopper marketing methods to deliver customer journeys that matter.
Lunchbox
Soundcheck
A multi-channel marketing program developed to increase awareness and purchase of both Unilever Personal Careproducts and New Release music at Walmart online and in-store.
Read case studyThe path to purchase has evolved dramatically. Shoppers are actively seeking information that will affect their purchase decision, but are looking on their own terms and their own timeline. Understanding the levers and knowing which to pull and when is critical and changes significantly between differing shopper segmentations and retail partner.
OgilvyAction
Red Flag
To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.
Read case studyToday the power rests with the shopper and engaging them is the future engine of growth for brands.
Kantar
Apparel Shopping: Shifting Shopper Behavior Hurts Walmart (By Mary Brett Whitfield)
The exodus of shoppers from department stores and apparel specialty stores during the recession presented value-oriented retailers like off-price stores and mass retailers with a huge opportunity…
Read case studyWalmart's efforts to "rollback" Project Impact aren't registering with shoppers. Attempts to decrease shoppers' reasons to go elsewhere (by bringing back SKUs) and stronger, more consistent value messaging are not producing the desired outcomes.
Y&R Retail
Retailers rely on leading brands for the insight and knowledge that will not only drive demand for categories, but keep shoppers loyal to the retailer versus their competitive set. To excel in Shopper Marketing, you must first think like a retailer.
Smollan
SOBO
The Smollan Group launched a dedicated in-store field marketing force for Pioneer Foods. Y1 saw 80% of promotions delivered & a 20% increase in growth.
Read case studyThe point of purchase is the most valuable partner to brands. In the same way that brands are nurtured and loved, so too should the point of purchase. At the final juncture, where brands and shoppers meet, great execution truly matters.
The Futures Company
Winning Shoppers in Turbulent Times
A predictive future-facing study aimed at predicting how different types of shoppers would change their behavior as the recession approached and the price of many core items looked set to increase.
Read case studyWe have entered a new era of more considered consumption and shopping behavior. Shoppers are now more savvy and sophisticated than ever before. This shift was accelerated by the response to the economic crisis and continues to be facilitated by advances in media and technology.
Wunderman3
Experiential Marketing can be a powerful tool both in and around the retail shopping experience. With clutter at an all-time high, people now distracted at every moment-by phone calls/texting, on Facebook, etc.- the experience must be engaging/relevant to the audience. If you don’t enhance their experience, add value, they will not take notice.
JWT Action
U by Kotex Launch
JWT Action was awarded the 2011 Silver Effie for our involvement in a product launch that broke down decades-old feminine hygiene category conventions and created a brand fit for 21st century women
Read case studyShopper Marketing of the future is not a discipline or specialty: It is Marketing with a capital "M". Marketers must build their brand plans on Consumer AND Shopper AND Retailer insights to in order for the big brand idea to be relevant and effective.
Shopper2Buyer
S2B’s expertise lies in the strategic planning, buying, and measurement of shopper media. Under Kinetic’s umbrella, we leverage proprietary planning tools to gain strategic insights on how to reach targeted consumers in the ‘shopper mindset’ at all points throughout their shopping journey.
The Brand Union
Kotex Luxe Ultrathin Designs
Kotex challenged us to shake shoppers entrenched buying habits. By performing custom ethnographic research, we created shopper segments and a category-changing approach to the packaging.
Read case studyThere has never been a time in business history when an understanding of psychology and delivering on an understanding of people’s desires, attitudes, and behavior has been more important to marketing success. It is not about being soothsayers, but about mixing the art and emotion of human nature with the science that drives results.
Landor
Paper Mate
These fun and playful character-based designs enabled Paper Mate to appeal to tweens on an emotional level and stand out at shelf in a category that’s notoriously cluttered and difficult to navigate.
Read case studySocial purpose as a business value is here to stay, and in 2011 we can expect even more companies to acknowledge its importance. Brands will work to identify the ways they can help society. Success in the marketplace will require that companies be sustainable, committed, and authentic.
FITCH
Identity and Packaging Design
To appeal to the tastes and overcome the concerns of Western shoppers, we helped Coca-Cola Hong Kong create an authentic but accessible visual language for the launch of a new line of health beverages
Read case studyAt FITCH, we approach shopper marketing as a fundamental component of the journey from initial engagement between a customer and a brand, product or service to purchase and beyond. As the world changes so must shopper marketing, and our mantra of BOLD THINKING seeks to explore the boundaries of this change in with our clients and their customers.
TNS
Fixture Packaging
This new fixture design strategy, winner of the British Point of Purchase Awards 2000 Beverages, helped Guinness achieve a six-month tracked sales uplift of 20% for Stout and 4% for Beer.
Read case studyThere is no dark magic to shopper insights. But many brands today spend millions at the point of purchase without first understanding the needs, motivations and behavior of their shoppers. Technology will revolutionize the way brands and retailers communicate with shoppers, which will only increase the need for a proper understanding of shoppers.
G2
Horns Up On Premise Shopper
To influence behavior of drinkers looking to amp-up their night out, G2 and Jim Beam leveraged the target’s passion for expression and created an ownable shot ritual to drive deeper brand engagement
Read case studyIn the digital age, shopper marketing is more than simply influencing what occurs at retail, it’s about achieving greater preference and selection of brands at key points of influence in the purchase decision journey.
